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US Trade Mission Strengthening Yorkshire’s links with New England


In line with our ongoing commitment to helping Yorkshire businesses to grow their international trade, we were pleased to welcome a delegation of US companies to Leeds last week as part of the first trade mission from Boston to Yorkshire.

Delegates representing US legal, media, technology and manufacturing businesses attended a series of international trade events in the city, as well as meeting with the University of Leeds, Leeds City Council and the Leeds City Region Enterprise Partnership (LEP).

Businesses including Massachusetts-based PR firm Hollywood Agency, Hawke Commercial Filmmaking and technology company Good Leads were among the delegation of New England companies that Clarion hosted in a lunch meeting for media firms as part of a two-day visit to the city.

Prior to the lunch, one of our clients, Paragon a leading print solutions business, hosted a breakfast at their Wellington street site where senior business leaders, including Tom Riordan, CEO of Leeds City Council, welcomed the delegation.

Led by the British American Business Council of New England (BABCNE), and accompanied by the British Government’s Consul General to New England, Harriet Cross, the trade mission was organised at an extremely opportune time for British businesses.

As Brexit approaches, export is, of course, a hot topic in the UK and there’s no doubt that looking beyond Europe will open up some fantastic opportunities for the region’s innovative and dynamic companies. With the US remaining a top destination for trade, we were really pleased to welcome the first Boston delegation to Yorkshire and to have the opportunity to introduce them to some of the region’s leading media businesses.

Speaking at the Clarion lunch, Rick McKenna, CEO of Boston-based brand agency Wallwork Curry McKenna and president of the British American Business Council of New England (BABCNE), said: “We have enjoyed an amazing welcome here in Leeds and it has been great to meet, and get closer to, some of the many Yorkshire businesses and associated organisations that are involved in the same industry sector as ourselves.

“A strong US-British relationship is as important now as it has always been and I very much hope that our visit will act as the catalyst for a growth in international trade between our region of Boston in the US, and Yorkshire.”

There’s no doubt that our Yorkshire hospitality was enthusiastically received by the US delegation who noted the number of similarities between Boston and Leeds - we hope the visit will lead to closer links between the two cities.