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Price comparison business snapped up by mag

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A Leeds-based international airport parking price comparison company led by an Insider 42 Under 42 has been snapped up by Manchester Airports Group (MAG).

Looking4.com and its team of 35 staff will become part of MAG and integrate into its airport services division, alongside dedicated technology arm MAG-O.

The Leeds-based company specialises in online airport parking price comparison and also offers deals on private car, train, bus and other types of transfers to a list of global airports. It has experienced rapid growth of late and has gained international reach in countries such as Japan and Australia, following the acquisition of Melbourne-based Airport Parking Australia in 2017. Last year, almost 800,000 customers used Looking4.com and related websites.

The acquisition will allow MAG to improve its ability to distribute and market its own car parking, airport lounges and fast-track products.

Andrew Harrison, chief executive of airport services at MAG, said: "In looking to expand and grow our MAG-O business, we wanted to find a company that had a great network of supplier businesses, fantastic distribution channels and top quality tech that would fit in well with what our team is already working on.

"I'm very pleased to say that Looking4.com ticked all those boxes and they are also a like-minded set of people, with a commercial ethos and start up mentality – they'll fit perfectly into MAG."

Martin Mansell, managing director of Looking4.com and an Insider 42 under 42, added: "Having spent the last ten years developing our software platform and network of partners, we're delighted that our business has been acquired by MAG and will have the opportunity to take both MAG and Looking4.com to the next level in this digital evolution."

RSM provided financial advice to the shareholders of Looking4.com while Clarion provided legal advice.

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Susan Reid on (01423) 56 99 99 or susan@appealpr.com