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Leeds-based insight consultancy acquires product testing & healthcare specialist Allto Market Research


Trinity McQueen, one of the fastest growing insight consultancies in the UK, has acquired product testing and healthcare specialist Allto Market Research which is also based in Leeds.

Allto has 20 staff and over 30 years’ experience of working with leading multinational consumer and healthcare brands such as Nestle, Cereal Partners Worldwide, SC Johnson and KCI.

The deal was supported by a number of Yorkshire advisers including Ian Parsons of Wakefield-based Parsons Chartered Accountants and Sarah Harrison of Leeds law firm Clarion.

Co-founder of Trinity McQueen, Anna Cliffe, commented on the news:  "I am delighted that the Allto team are joining us to broaden our range of consultancy services and give us access to new, international markets.”

Founder of Allto Market Research, Duncan McCallum added: “We’re pleased to team up with an ambitious, award-winning consultancy like Trinity McQueen.  We were attracted by its unique behavioural positioning and impressive track record of growth.  There are great synergies between the two companies, and we look forward to expanding our services together in the UK and globally”.

This move takes the combined business to 75 employees with offices in London and Leeds. Its specialisms include behavioural science, brand measurement, customer experience (CX), New Product Development (NPD) and now product testing.

Robin Horsfield, co-founder of Trinity McQueen also commented: “This is another milestone in our rapid development.  Allto aligns with our strategy of creating actionable insight as we continue to expand with new people, new services and new clients.  It’s an exciting time for both businesses.”

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For further information, please contact:

Susan Reid at Appeal PR on 01423 569 999 or email susan@appealpr.com