Leeds-based marketing agency Home has acquired brand and innovation consultancy fusion learning.
The acquired business has offices in Leeds and Sydney, as well as teams on the ground in countries such as India and Canada.
Its portfolio of clients includes Reckitt Benckiser, Molson Coors, CIBC, 3M, Goodman Fielder and Nestle.
Fusion learning will continue to operate under the same name, with Home chairman Dave Sewards and founding partner Rich Marson, joining the board. Nina Aggarwal, Myles Ritson and Patrick Tully will remain as global managing director, chief executive and managing director of APAC respectively.
Staff based at fusion learning's Leeds office have relocated to Home's headquarters in Roundhay, Leeds.
Dave Sewards, group chairman at Home, said: "We're thrilled to welcome fusion learning to Home. We believe we now have a great opportunity to take advantage of the changing marketing landscape by getting more strategic with our clients at a higher level and by blending creativity, data, insight and technology to have a genuine and sustained impact on the growth of their brands.”
Nina Aggarwal, global managing director at fusion learning, added: "We couldn't be happier to be a part of The Home Group and are excited for our clients who will benefit from the creative and marketing expertise this now allows us to offer. Home's culture and values are very close to ours, so we believe this relationship will bring a real benefit to those who work with us and whom we work for."
Sarah Harrison and Jonathan Simms of law firm Clarion acted for Home Marketing.
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