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Corporate team advise Go Direct Marketing on their sale.

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York Mailing Group, a UK market leader in the specialist production of retail flyers, media inserts and catalogues, has completed its second acquisition of the year.

The business, based in Elvington near York, has bought Go Direct Marketing (GDM). GDM was advised by Paul King, partner in our corporate team. 

Founded in 1999 and based in Otley, GDM has a strong background in mail order, retail marketing strategy and data analysis. Clients include Pure Collection, Cox & Cox, Wrap, Thompson & Morgan, The Handpicked Collection, French Connection & Brook Taverner and the business employs 10 staff.

The acquisition will enable York Mailing Group to develop a new data driven analytics division, strengthening the group’s offering to its customers across The Lettershop Group (which it acquired earlier this year), Pindar and York Mailing.  In turn, the acquisition will enable GDM to expand its core business to a wider client base.

York Mailing Group now generates revenues of £110m per year and the enlarged business employs 530 staff across four sites.  

Adrian Scott, director at GDM, said “I am thrilled with the acquisition by York Mailing Group and really looking forward to a new and exciting phase in the development of Go Direct Marketing. Being part of the largest and most innovative print provider to the retail sector in the UK, offers a real opportunity for us to strengthen and enhance our offering within the YM Group environment.”

Paul King of Clarion advised Adrian Scott of GDM on the sale.

Source: The Business Desk, 24 September 2014