Advertising plays a vital role in brand recognition and product sales. Businesses invest heavily in marketing campaigns in broadcast, print and social media.
We support clients when the Advertising Standards Authority investigates complaints that the CAP/BCAP Codes have been breached. And assist businesses raising challenges to the advertising copy of competitors. We also work with clients at the planning stage by advising on the likely compliance of ads, including by liaison with the CAP Copy Advice team.