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GDPR FAQs - Can organisations continue to use their existing database of contacts?


In this GDPR FAQ mini blog, we discuss whether organisations can continue to use their existing database of contacts.

Our Frequently Given Response:

It depends how the data within the database was initially obtained, and the purposes for which the data was used and will be used in the future.

Even if the data was obtained in accordance with previous legislation such as the Data Protection Act 1998, if it no longer complies with GDPR, it should not be used by the organisation.

The following issues should be considered:

Please bear in mind that the Privacy and Electronic Communications Regulations which applies to electronic marketing is due to be replaced with new legislation. This may impact when electronic marketing communications may be sent and when consent may be required.

If you would like to discuss your marketing campaigns in more detail, please contact Florence Maxwell or Matthew Hattersley.

Disclaimer: Anything posted on this blog is for general information only and is not intended to provide legal advice on any general or specific matter. Please refer to our terms and conditions for further information. Please contact the author of the blog if you would like to discuss the issues raised.