Cardio Solutions (UK) Ltd, the North Yorkshire-based independent medical devices distributor, is setting its sights firmly on the future with plans to target new sectors and expand its product portfolio as part of its ambitious five-year growth strategy.
Cardio Solutions Harrogate is a family-run business and was founded in 2005 and has the exclusive UK distribution rights on heart valves from US manufacturer St Jude Medical. It has grown from supplying heart valves to just ten hospitals to counting every cardiac hospital and cardiac surgeon in the UK and Ireland amongst its list of customers.
Cardio Solutions (UK) Ltd attributes its success to a ‘steady growth’ approach, always investing in the business. With turnover currently over £3m, the target is to double this to £6m over the next five years, within the existing structure and product portfolio. However, as managing director Mark Woolley explains, there are more opportunities on the horizon: “The natural progression is to broaden the sectors in which we operate. We want to take our existing company values and industry experience, to open our doors to new markets, beyond cardiac.
“We feel the cardiology, orthopaedic, dental, cosmetic and veterinary markets offer us the next step. We’re looking at ways we might run these as divisions of Cardio Solutions, to create a bigger organisation. It’s early days but we’re looking for like-minded people who work in these areas and might wish to join us in setting up these new divisions – it’s really exciting.”
Cardio Solutions began when the UK managing director of St Jude approached Woolley to offer him exclusive UK distribution on its heart valves and, as Woolley notes: “Our relationship with St Jude has broken the mould in an industry dominated by direct sales forces. Right from the outset, the UK managing director had faith in our contacts and the way we did business and we always have those early days in mind – wanting to represent our suppliers in the best possible way and knowing the industry inside out.
“We feel very strongly that our relationships define our business. I know it’s a cliché, but people buy from people. The cardiac sector is a small market, with approximately 250 surgeons in the UK and Ireland, and we pride ourselves on knowing every single one of them. We prioritise good customer service; from hospital porter, to medical secretaries and surgeons, and we’re always looking to build on our existing relationships and listen and learn,” he adds.
“We spend a lot of time in theatre; it helps us really understand the issues surgeons and their teams are facing, where there are gaps in the market and how the products we offer might be improved. We choose the products we represent very carefully and have earned respect from medical professionals for that.”
Woolley and fellow director Mark Bailham are also working on a fellowship programme, alongside the medical device manufacturers, to help ensure continued advancements in the sector. They recognise the importance of investing in generating the surgeons of the future – ones who are better trained and have greater experience.
Woolley also stresses the value of being able to rely on sound professional advice. “As a growing company, and particularly one that operates in such a dynamic market, it’s important that we can rely on our professional advisers. Clarion has certainly become one of our most trusted advisers and acts as an extension of our business.
“We started working with Richard Moran and his corporate services team when we were first thinking about expanding the business and they are proving adept at always keeping an eye on the company’s future direction, while advising us on the issues we are facing now. I know we’re going to be calling on them more and more!”
Richard Moran adds: “With their unsurpassed industry knowledge and contacts as well as a keen eye for opportunities, Mark and the team are in an excellent position to secure medium and long-term growth for Cardio Solutions. We’re looking forward to supporting them over the coming years and helping their plans come to fruition.”
Can we help you? Call Richard Moran on 0113 222 3212 or email email@example.com. Please visit www.clarionsolicitors.com for more information.
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